在禽肉批發業中，雞肉批發是一個重要的市場份額。為了提升銷售業績，制定行之有效的行銷策略至關重要。市場研究是制定行銷策略的重要步驟之一，能夠幫助禽肉批發公司了解消費者需求及市場趨勢，以做出適切的行銷決策。
在進行市場研究時，禽肉批發公司可透過進行市場調研和競爭分析來了解行業內外的情況。透過市場調研，可以瞭解消費者對雞肉產品的偏好和需求，為產品開發和行銷策略提供重要依據。而透過競爭分析，可以評估競爭對手的優勢和弱點，制定相應的競爭對策。
針對市場研究所得到的信息，禽肉批發公司可以制定有效的行銷策略。這包括市場定位、品牌建設、市場推廣和銷售策略等方面。市場定位是指確定目標客群和區隔市場，以便對不同客戶群體做出有針對性的行銷活動。品牌建設則是通過提高品牌知名度和建立良好的品牌形象來吸引客戶。市場推廣和銷售策略是通過不同的營銷工具和溝通方式來吸引客戶，促進銷售業績的增長。
綜合以上所述，禽肉批發公司應該重視市場研究，制定適切的行銷策略，以滿足消費者需求並提升市場競爭力。
Translation:
Keywords: Chicken wholesale, Marketing strategy, Market research
Title: Marketing Strategy and Market Research for Chicken Wholesale
Article: In the poultry wholesale industry, chicken wholesale holds a significant market share. To boost sales performance, it is crucial to develop effective marketing strategies. Market research is a vital step in formulating marketing strategies, helping poultry wholesale companies understand consumer demand and market trends to make informed marketing decisions.
During market research, poultry wholesale companies can gain insights into both internal and external conditions by conducting market surveys and competitive analysis. Market research helps to understand consumer preferences and demands for chicken products, providing important insights for product development and marketing strategies. Competitive analysis allows the assessment of competitors' strengths and weaknesses, enabling the formulation of corresponding competitive strategies.
Based on the insights from market research, poultry wholesale companies can develop effective marketing strategies. This includes market positioning, brand building, marketing promotions, and sales strategies. Market positioning involves identifying target customer groups and segmenting the market to tailor marketing activities to different customer segments. Brand building aims to attract customers by increasing brand awareness and establishing a positive brand image. Marketing promotions and sales strategies utilize various marketing tools and communication methods to attract customers and drive sales growth.
In conclusion, poultry wholesale companies should prioritize market research, develop appropriate marketing strategies to meet consumer needs, and enhance market competitiveness.
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