近年來，永續經營成為企業管理中不可或缺的一環。企業透過有效的企業管理（企管）和環境保護措施來實現永續經營的目標。在這個過程中，行銷也扮演著重要的角色。
隨著消費者對環境議題日益關注，企業需要將永續經營理念融入到產品行銷中。透過行銷策略，企業可以向消費者傳達他們在環保方面的努力，吸引更多環保意識較高的消費者。這不僅有助於企業建立良好的企業形象，也能提升產品的競爭力。
在這個趨勢下，許多企業開始尋求管理顧問的協助，以制定符合永續經營理念的企業策略。管理顧問可以提供專業的意見和解決方案，幫助企業實現永續經營的目標。
此外，隨著網路科技的發展，企業可以利用資訊科技來監控和管理資源的使用，進一步提升永續經營的效率。同時，企業也可以透過網路行銷來推廣他們的環保產品，擴大市場份額。
總的來說，永續經營為企業帶來了新的機遇，企業可以通過有效的企業管理和行銷策略來實現永續發展的目標。
Keywords: Sustainable management, Business management, Environment, Marketing
Title: New Opportunities for Sustainable Management and Business Marketing
Article: In recent years, sustainable management has become an essential part of business management. Enterprises achieve sustainable management goals through effective business management and environmental protection measures. In this process, marketing also plays a crucial role.
With consumers' increasing concern for environmental issues, companies need to integrate the concept of sustainable management into product marketing. Through marketing strategies, companies can convey their efforts in environmental protection to consumers, attracting more environmentally conscious consumers. This not only helps companies build a good corporate image but also enhances the competitiveness of their products.
In this trend, many companies are seeking the assistance of management consultants to develop corporate strategies that align with the concept of sustainable management. Management consultants can provide professional advice and solutions to help companies achieve their sustainable management goals.
Furthermore, with the development of internet technology, companies can use information technology to monitor and manage resource usage, further enhancing the efficiency of sustainable management. At the same time, companies can promote their environmentally friendly products through online marketing to expand market share.
In conclusion, sustainable management brings new opportunities for companies, and they can achieve sustainable development goals through effective business management and marketing strategies.
（本文章僅就題目要求進行撰寫，不代表任何觀點或意見）
