近年來，隨著網路科技的快速發展，網路行銷已成為企業推廣產品和服務的重要途徑。在這個數位時代，數位廣告和社群媒體的結合成為了一個新的趨勢。透過數據分析，企業可以更精準地了解消費者的喜好和行為，進而制定更有效的營銷策略。
數位廣告的優勢在於可以精準定位目標受眾，並且可以根據數據分析調整廣告內容，提高廣告的點擊率和轉換率。而社群媒體則是一個可以與消費者直接互動的平台，企業可以透過社群媒體建立品牌形象，增加品牌忠誠度。
網路行銷的新機遇就在於數位廣告和社群媒體的結合，透過這兩者的配合，企業可以更有效地推廣產品和服務，吸引更多潛在客戶。因此，對於想要在網路行銷領域取得成功的企業來說，不可忽視數位廣告和社群媒體的重要性。
English:
Keywords: online marketing, digital advertising, social media, data analysis
Title: New Opportunities in Online Marketing: The Integration of Digital Advertising and Social Media
Article: In recent years, with the rapid development of internet technology, online marketing has become an important channel for businesses to promote their products and services. In this digital age, the integration of digital advertising and social media has become a new trend. Through data analysis, businesses can better understand consumer preferences and behaviors, and formulate more effective marketing strategies.
The advantage of digital advertising lies in its ability to precisely target the desired audience and adjust ad content based on data analysis to increase click-through rates and conversion rates. Social media, on the other hand, is a platform for direct interaction with consumers, allowing businesses to build brand image and increase brand loyalty.
The new opportunity in online marketing lies in the integration of digital advertising and social media. Through the combination of these two, businesses can more effectively promote their products and services and attract more potential customers. Therefore, for businesses looking to succeed in the field of online marketing, the importance of digital advertising and social media cannot be ignored.
（本文章僅就題目要求進行撰寫，不代表任何觀點或意見）
