近年來，健康食品市場需求持續增長，消費者對於飲食健康和營養價值的重視也日益提高。在這個市場趨勢下，許多企業紛紛投入研發和製造生產健康食品，以滿足消費者的需求。
其中，固態發酵和萃取液成為研發的核心技術，椴木植菌代工和牛樟芝膠囊等產品也受到消費者的青睞。透明的製造過程和認證的品質成為消費者選擇健康食品的重要考量因素。
在行銷方面，企業需要全力投入市場推廣和品牌建立，利用資訊科技和網路平台擴大產品曝光度。同時，專利技術和手工皂等特色產品也成為企業競爭力的重要來源。
隨著保健營養食品的需求不斷增長，企業應該抓住市場機遇，不斷創新和提升產品品質，以滿足消費者對健康食品的追求。
Keywords: Health, Food, Marketing, Research and Development, Full Effort
Title: The New Trend in Marketing Health Foods
Article: In recent years, the demand for health foods has been steadily increasing, and consumers' emphasis on dietary health and nutritional value has also been on the rise. In this market trend, many companies have invested in research and development and manufacturing of health foods to meet consumer needs.
Solid-state fermentation and extract liquids have become core technologies in research and development, and products such as oak mushroom inoculation processing and Ganoderma lucidum capsules are favored by consumers. Transparent manufacturing processes and certified quality have become important factors for consumers when choosing health foods.
In terms of marketing, companies need to put in full effort in market promotion and brand building, utilizing information technology and online platforms to expand product exposure. At the same time, patented technologies and specialty products such as handmade soaps have become important sources of competitiveness for companies.
With the growing demand for health and nutrition foods, companies should seize market opportunities, continuously innovate and improve product quality to meet consumers' pursuit of health foods.
（本文章僅就題目要求進行撰寫，不代表任何觀點或意見）
