近年來，保健營養食品和化粧品市場需求持續增長，成為消費者關注的焦點。這些產品不僅受到消費者健康意識提升的影響，也受到專利技術、醫療認證和品牌效應的推動。
在保健營養食品領域，消費者對於原料的質量和檢驗認證越來越重視。德國和美國等國家的SGS檢驗機構的認證，成為消費者選擇產品的重要參考標準。同時，量身定制的保健食品也受到消費者的青睞，因為這樣的產品更符合個人的需求。
在化粧品領域，品牌效應和認證也是消費者選擇產品的重要考量。消費者更傾向於選擇具有專利技術和醫療認證的產品，以確保產品的安全性和有效性。此外，化粧品的批發和零售市場也在不斷擴大，消費者對於個性化和高品質的產品有著更高的需求。
總的來說，保健營養食品和化粧品市場的增長趨勢將持續下去，消費者將更加關注產品的品質、認證和原料來源。品牌和專利技術將成為企業在市場競爭中的重要競爭優勢。
Keywords: Patent, Medical, Brand, Certification, Food
Title: Market Demand Growth: New Trends in Health and Beauty Products
Article: In recent years, the demand for health and beauty products has continued to grow, becoming a focus of consumer attention. These products are not only influenced by the increasing health awareness of consumers, but also by the push of patent technology, medical certification, and brand effects.
In the field of health and nutrition products, consumers are paying more attention to the quality of ingredients and inspection certification. Certification from inspection agencies such as SGS in Germany and the United States has become an important reference standard for consumers when choosing products. At the same time, personalized health products tailored to individual needs are favored by consumers.
In the field of cosmetics, brand effects and certifications are also important considerations for consumers when choosing products. Consumers tend to choose products with patented technology and medical certification to ensure product safety and effectiveness. In addition, the wholesale and retail market for cosmetics is expanding, with consumers having a higher demand for personalized and high-quality products.
Overall, the growth trend in the health and beauty products market will continue, with consumers paying more attention to product quality, certification, and ingredient sources. Brands and patent technology will be important competitive advantages for companies in the market competition.
（本文章僅就題目要求進行撰寫，不代表任何觀點或意見）
