近年來，隨著科技的進步和消費者對個性化行銷的需求增加，數位印刷在行銷策略中扮演著愈來愈重要的角色。聯單、傳單DM和名片等傳統印刷品仍然是企業與消費者溝通的重要渠道，而透過網版印刷和數位印刷技術的結合，產品告知、訊息傳遞更能達到更高的效果。
尤其在零售業中，條碼標和吊牌的設計不僅可以提供商品相關資訊，還能進一步帶來品牌形象的建立。隨著消費者開始重視商品的品質和故事，品牌商業化的訴求越來越受重視。
未來，數位印刷技術將會更加普及化，對行銷和品牌建立的影響將會持續增強。透過巧妙運用聯單、傳單DM和網版印刷等工具，企業可以更靈活地達到消費者，加強品牌忠誠度，並提升銷售效益。
Keyword: consignment note, flyer, web offset printing, barcode label
Title: The Application of Digital Printing in Marketing Strategies
Article: In recent years, with the advancement of technology and the increasing demand for personalized marketing from consumers, digital printing plays an increasingly important role in marketing strategies. Consignment notes, flyers, DMs, and business cards are still important channels for communication between businesses and consumers. Through the combination of web offset printing and digital printing technology, product information and message delivery can achieve greater effectiveness.
Especially in the retail industry, the design of barcode labels and hanging tags can not only provide product-related information but also contribute to brand image building. As consumers increasingly value the quality and story behind products, the commercial appeal of brands has become more important.
In the future, digital printing technology will become more widespread, and its impact on marketing and brand building will continue to strengthen. By cleverly using tools such as consignment notes, flyers, DMs, and web offset printing, businesses can reach consumers more flexibly, enhance brand loyalty, and improve sales efficiency.
（本文章僅就題目要求進行撰寫，不代表任何觀點或意見）
