近年來，西藥零售業在市場上扮演著重要的角色。隨著人們對健康意識的提升，藥品的需求量逐漸增加。西藥是指由醫師開立處方的藥物，必須在藥房或藥店購買。而OTC則是非處方藥，可以在零售店等地方自行購買。
西藥零售業主要分為處方藥和OTC兩大類。處方藥需要醫師擁有執照後方能開立，具有一定的控制機制，只能在指定的藥房或藥店購買。而OTC則是無需處方即可購買的藥品，比如常見的感冒藥、止痛片等。這些藥品的零售市場一直都很穩定，並且有著相當大的消費需求。
隨著科技的進步，許多西藥零售業也開始利用網路平台進行線上銷售，方便顧客購買藥品。除了藥品之外，一些健康用品和醫療用品也成為了西藥零售業的一部分，滿足了人們對健康管理的需求。
總的來說，西藥零售業不僅提供了各類藥品供人們選擇，也在健康管理上發揮了重要的作用。在未來，隨著人們健康意識的不斷提高，西藥零售業將會有更大的發展空間。
Keywords: western medicine, retail, over-the-counter, prescription drugs, selling drugs
Title: The Development of Western Medicine Retail Industry
Article: In recent years, the Western medicine retail industry has played an important role in the market. With the increasing awareness of health, the demand for medicines has gradually increased. Western medicine refers to drugs prescribed by doctors, which must be purchased at pharmacies or drug stores. On the other hand, OTC refers to over-the-counter drugs that can be purchased at retail stores.
The Western medicine retail industry is mainly divided into prescription drugs and OTC. Prescription drugs require a doctor's license to prescribe, with a certain degree of control mechanism, and can only be purchased at designated pharmacies or drug stores. OTC, on the other hand, are drugs that can be purchased without a prescription, such as common cold medicine, pain relievers, etc. The retail market for these drugs has always been stable and has a significant consumer demand.
With the advancement of technology, many Western medicine retail businesses have also started to use online platforms for sales, making it convenient for customers to purchase medicines. In addition to medicines, some health and medical supplies have also become part of the Western medicine retail industry, meeting people's needs for health management.
In general, the Western medicine retail industry not only provides a variety of medicines for people to choose from but also plays an important role in health management. In the future, with the continuous improvement of people's health awareness, the Western medicine retail industry will have greater development opportunities.
（本文章僅就題目要求進行撰寫，不代表任何觀點或意見）
