「升祥茶行」的前身為〝林協興行〞，專營外銷日本茶葉，因為品質嚴格控管，外銷量每年倍增。隨著台灣茶飲風氣蓬勃發展，1981年以〝外銷、零售〞的經營方式改制為「升祥茶行」。公司主要經營茶葉批發、家用器具批發、家用器具零售、食品批發等業務。
隨著消費市場的變遷，升祥茶行積極因應市場需求增長，不僅提供各式茶葉批發服務，還擴展業務至家用器具和食品批發。這些與茶葉相關但卻非地區性的產品逐漸成為公司新的利基市場，為公司帶來更多的商機和成功。
升祥茶行透過精準的市場分析和專業的服務，成功從外銷轉型為零售，不斷擴大業務範疇並滿足消費者需求。在競爭激烈的市場中，升祥茶行以優質的產品和服務贏得了廣大消費者的信任和支持，成為業界的佼佼者。
English:
Keywords: Tea Wholesale, Household Appliances Wholesale, Food Wholesale
Title: Shengxiang Tea Company: Successful Transformation from Export to Retail
Article: The predecessor of "Shengxiang Tea Company" was "Linxie Xingxing", specializing in the export of Japanese tea leaves. Due to strict quality control, the export volume doubled every year. With the booming tea drinking culture in Taiwan, the company transformed into "Shengxiang Tea Company" in 1981, operating in both exports and retail. The company mainly engages in tea wholesale, household appliances wholesale, household appliances retail, and food wholesale.
Adapting to the changing consumer market, Shengxiang Tea Company actively responds to the growing market demand by not only providing various tea wholesale services but also expanding business to household appliances and food wholesale. These products related to tea but not limited to a specific region have gradually become the company's new niche market, bringing more business opportunities and success.
Through precise market analysis and professional services, Shengxiang Tea Company successfully transformed from export to retail, continuously expanding business scope to meet consumer needs. In the competitive market, Shengxiang Tea Company has won the trust and support of consumers with high-quality products and services, becoming a leader in the industry.
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