近年來,隨著科技的進步和消費者行為的改變,廣告產業也逐漸進行了數位化的轉型。傳統的招牌廣告逐漸被電子螢幕所取代,電腦和人工智慧(AI)技術的應用也為廣告行業帶來了新機遇。
隨著手機和平板電腦的普及,人們的注意力越來越集中在網絡世界,廣告主們也意識到了在線廣告的重要性。廣告代理商利用電腦和AI技術開發出更具有個性化和精準定位的廣告策略,從而提升廣告效果。
儘管傳統的平面廣告仍然存在,但隨著社交媒體和網絡廣告的快速發展,人們的注意力更多地轉向了數位廣告。廣告代理商們也在積極探索新的廣告形式,如在社交媒體平台上推出的短視頻廣告,以吸引年輕一代消費者。
在這個數位化的時代,廣告產業需要不斷跟隨科技的步伐,不斷嘗試和創新,才能在激烈的競爭中脫穎而出。
Keywords: advertising, signage, computer
Title: The Digital Transformation of the Advertising Industry
Article: In recent years, with the advancement of technology and changes in consumer behavior, the advertising industry has gradually undergone a digital transformation. Traditional signage advertisements are gradually being replaced by electronic screens, and the application of computers and artificial intelligence (AI) technology has brought new opportunities to the advertising industry.
With the popularity of smartphones and tablets, people's attention is increasingly focused on the online world, and advertisers have realized the importance of online advertising. Advertising agencies use computers and AI technology to develop more personalized and precise advertising strategies, thereby improving advertising effectiveness.
Despite the existence of traditional print advertisements, with the rapid development of social media and online advertising, people's attention is more focused on digital advertising. Advertising agencies are also actively exploring new advertising forms, such as short video ads launched on social media platforms, to attract the younger generation of consumers.
In this digital age, the advertising industry needs to continuously keep up with the pace of technology, and constantly experiment and innovate in order to stand out in the competitive landscape.
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