近年來，自行車市場的需求持續增長，主要受到品牌的影響。許多知名自行車製造商如捷安特在中國大陸建立工廠，並在美國、加拿大等地展開行銷活動。他們不僅生產自有品牌的自行車，還提供自行車零件製造和運動及娛樂用品租賃服務。
這些品牌通常會與零售式量販店合作，在全球各地設立門市，讓消費者更容易購買他們的產品。透過市場的競爭，企業們也不斷推陳出新，研發更加符合消費者需求的產品，提升了整個自行車市場的競爭力。
隨著城市化進程的加速和人們健康意識的提高，自行車已不再只是交通工具，更成為一種時尚和休閒的象徵。因此，自行車市場的發展前景一片看好，隨著品牌和零售通路的持續拓展，市場需求將繼續增長。
Keyword: Bicycle manufacturing, Brand, Retail chain
Title: Trends in the Bicycle Market
Article: In recent years, the demand for bicycles has been steadily increasing, mainly driven by brands. Many well-known bicycle manufacturers, such as Giant, have established factories in mainland China and marketed their products in the United States, Canada, and other countries. They not only produce their own brand of bicycles but also offer bicycle parts manufacturing and sports and entertainment equipment rental services.
These brands often collaborate with retail chains, setting up stores worldwide to make it easier for consumers to purchase their products. Through market competition, companies continue to innovate, developing products that better meet consumer needs, thus enhancing the overall competitiveness of the bicycle market.
With the acceleration of urbanization and the increasing health awareness among people, bicycles have evolved from mere transportation to a symbol of fashion and leisure. Therefore, the future prospects of the bicycle market are promising, with market demand expected to continue growing as brands and retail channels expand further.
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