位於山明水秀的南投縣鹿谷鄉「順雙香」是如何與茶結緣的呢?這就要追朔到那個古早的時代了,約於90年前許順景先生即投入台灣茶葉產銷,除自家種植茶園從事生產外,後經歷了台灣光復與外銷轉內銷的過程,茶葉批發,茶葉零售,茶樹栽培。
順景先生的茶葉事業始於數十年前,當時南投縣鹿谷鄉被譽為茶香之鄉,其山明水秀的地理環境和適宜的氣候條件使得這裡成為茶葉生產的理想之地。順景先生看中了這片土地的潛力,投入了自家茶園的建設和茶葉的生產。
在台灣光復後,外銷市場逐漸開放,茶葉產業迎來了發展的機遇。順景先生主動轉向外銷市場,開始了茶葉的批發業務。致力於茶葉品質的提升,他的茶葉越來越受到國際市場的認可和喜愛,茶葉出口量逐年增加。
然而,隨著國內市場的崛起,順景先生也意識到內銷市場的潛力。他開設了茶葉零售店,將自家的優質茶葉直接銷售給消費者,這使得順雙香茶葉在國內市場上獲得了巨大的成功。
除了茶葉的銷售,順景先生也非常重視茶樹栽培的研究和推廣。他專注於培育出更好的茶樹品種,並結合現代化的栽培技術,提高茶葉的產量和品質。
如今,南投縣鹿谷鄉的「順雙香」已經成為當地茶業的代表品牌之一。茶葉產銷的傳承讓這片土地上的茶文化得以延續,給予人們更多的茶葉選擇和享受。
關鍵字: Nantou County Lugu Township, Shun Shuang Xiang, tea, tea production and distribution, tea plantation, Taiwan's Restoration, export, domestic market, tea wholesale, tea retail, tea tree cultivation
標題: Shun Shuang Xiang in Lugu Township, Nantou County: A Legacy of Tea Industry
How did Shun Shuang Xiang in Lugu Township, Nantou County, which is situated in a picturesque landscape, develop a strong bond with tea? We need to trace it back to the old days, approximately 90 years ago, when Mr. Shun Jingxian entered the Taiwanese tea production and distribution industry. Apart from cultivating tea in his own plantation, he went through the periods of Taiwan's Restoration, transitioning from export to domestic market, wholesale and retail of tea, and tea tree cultivation.
Mr. Shun's tea journey commenced several decades ago, at a time when Lugu Township in Nantou County was renowned as the land of tea fragrance. The splendid natural environment with majestic mountains and picturesque waters, coupled with favorable climatic conditions, made this place ideal for tea production. Recognizing the potential of this land, Mr. Shun invested in building his own tea plantation and engaged in tea production.
After Taiwan's Restoration, the export market gradually opened up, presenting growth opportunities for the tea industry. Taking the initiative, Mr. Shun shifted his focus to the export market and started the wholesale business of tea. With a commitment to enhancing tea quality, his tea gained recognition and popularity in the international market, leading to an increase in tea exports.
However, with the rise of the domestic market, Mr. Shun realized the potential of the domestic market as well. He opened tea retail stores, directly selling his premium tea to consumers, which greatly contributed to the success of Shun Shuang Xiang tea in the domestic market.
In addition to tea sales, Mr. Shun also attached great importance to tea tree cultivation research and promotion. He dedicated himself to breeding better tea tree varieties and combining modern cultivation techniques to improve tea yield and quality.
Today, Shun Shuang Xiang in Lugu Township, Nantou County, has become one of the representative tea brands in the local tea industry. The continuity of tea production and distribution maintains the tea culture in this region, offering people a wider range of tea choices and enjoyment.
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